Gezinnig helps to enjoy meaningful moments

About Gezinnig

Gezinnig is a Dutch brand established by Rianne van Essen in 2008. Our mission is to playfully build a closer connection between children and their parents. The collection of products consists of cheerful Chatbooks and handy Planningtools for children (3 – 12 years) that help children and parents communicate and strengthen the relationship between them.


The Chatbook series helps children and parents talk more freely about a variety of topics. They enable parents to give their child more attention, gain more insight into how their child is doing, and have more fun together. Reading a Chatbook helps to make regular time for one-on-one interaction amid the hustle and bustle of everyday life.

The Chatbook series has helped and inspired thousands of parents and children. More than 250.000 books have already been sold in the Netherlands and Belgium alone. More and more professionals, such as parenting coaches, teachers, and other educators, are discovering and recommending the Chatbooks. We are honoured to bring support, joy, and connection to so many families.


In 2017 Gezinnig launched the Checkpad, a daily planner to make morning and evening routines fun and easy. It is an interactive checklist that helps reduce stress during ‘family rush hour’ every morning and encourages children to become more independent. It helps everyday chores go smoothly, saves time, and promotes a calm, relaxed atmosphere.

In 2008, Gezinnig started selling its successful magnetic weekly planner. A redesigned version of this product – called Weekpeek – will be released mid 2024 with an English and German manual. When is the after-school programme, when is the babysitter coming, when is the party or when is the dentist appointment? Get instant insight into what your week will look like. Our planner will help you create peace & quiet and keep you in control.

About the owner

In 2008, Rianne van Essen established the Dutch brand Gezinnig, a subtraction of the words family (gezin) and meaningful (zinnig). After becoming a mother, she combined her background in communication with entrepreneurship as part of a clear mission: to increase connection between children and parents.

Invitation showUP

showUP has become known as the most inspiring Dutch trade show for home & gift. showUP focuses on buyers from home & gift stores, concept stores, webshops, department stores and museum stores. Stylists, press and bloggers also come along to get inspired.
More than 300 international exhibitors are present at showUP. Varying from small starting labels and young designers to well-known brands from all over Europe. And that is what makes showUP so charming: big international brands stand side to side with upcoming labels and young designers.

The next edition will be held in Brabanthallen in Den Bosch on 1-2 September 2024.